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The success of your online business relies on you making sales, actually selling your product or service to paying customers. The more the better. To get those sales you need to communicate well with your potential customers and make a good sales pitch. What you say and how you say it are therefore very important and can make the difference between your business succeeding or failing.
When you sell your products and services online, you communicate largely through text. What you say in that text directly influences the customer’s decision to either buy or not buy your product, in the same way that a real-world sales conversation would. Your potential customer wants to hear interesting and important information that will help them make that decision. That decision begins from the moment they arrive at your website.
Lets imagine you are looking to buy a particular product. You learn that the product is available on two different websites. You visit each site and read their text.
This is what Site A says to you in effect:
* let us tell you about us,
* here’s some very basic product details we feel we should give you,
* here’s an inadequate photo of the product we had lying around,
* this is why we are in business and why we think we are great,
* yeah we know we’ve made it difficult for you to use our site. We didn’t want to make the effort to find out what our customers want,
* this is where we are located (usually accompanied by a picture of their building).
Site B says:
* yes we sell the product you are looking for. here it is…,
* let us tell you all about it,
* here’s some good reasons why you should buy it immediately,
* here’s some good reasons why you should buy from us (and not our competitors),
* Its easy for you to buy from us. Just do this…,
* Let us know if we can serve you better or answer any questions you may have.
Which one is going to get the sale? Obviously Site B will get the sale. Why? Because they clearly show they understand their customers. They:
Focus on their customers!
Focus on their needs!
Focus on their priorities!
They provide information that is useful to you in making your buying decision. They are focused on you the customer, not themselves. Their text is all about “you”. They work hard to ensure all this and demonstrate it on their website. They make it very easy to interact with them and that also gives you the impression they will be very easy to deal with too.
Site A, on the otherhand, may indeed have some useful information on their webpage but its not there in quantity and for your benefit. It can of course be useful to know where a company is located. But, if they are going on about it or its the first thing you see on arrival, its more likely there to prop-up their over inflated ego and demonstrate how successful they think they are. Their focus is directed entirely on themselves. You are not their number 1 priority, they are! Don’t they realise that customers can read between the lines and spot this easily?
In addition to focusing on their customers, there’s also something else that Site B does very well. Its not as easy to spot but has a dramatic effect on their sales. Its the way they deliver their information. They know its vital to keep your attention and interest. If they lose it for a second they may lose it forever.
They’ve noticed that other sites write paragraphs of text that grab your interest in one sentence and lose it in the next, because the information provided is not relevant or important to you at that point. It should either be removed or replaced. So they have made a conscious effort to hold your interest at all times throughout a paragraph or piece of text. Their paragraphs say exactly what you want to know and in the order you want to know it. They hold your interest throughout with useful and valuable information. They don’t tolerate any irrelevant or unimportant information whatsoever.
This is the ideal situation for your company to be in. To have customers who are keen to listen to what you have to say and trust what you say. They know you are focused on them, their needs and their priorities. They are far more likely to listen to your recommendations and make purchases based on them. You will build stronger, equally beneficial and more rewarding relationships with them. Those relationships will be hard to break by your competitors, especially if you keep that focus and continuously improve your offers, products and service.
Questions to ask?
* Are you focused on your customers?
* Are you providing the right information at the right times?
* Do you keep their attention and interest at all times?
* Do you distract them at anytime?
* Are you getting maximum sales from your website?
Action to take on your website:
* Concentrate on selling more products.
* Concentrate on selling them well.
* Remove any distracting, confusing or irrelevant text.
* Try to keep the readers interest continuously.
Remember: Focus on your customers! Focus on their needs! Focus on their priorities
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1. Email each visitor a satisfaction questionnaire after they purchase. This will allow you to improve your order system, customer service, site, etc.
2. Give a percentage of your profits to a cause your customers would like. It could be a charity, school, environmental improvements, etc.
3. Take harsh criticism the right way and improve your online business. Don’t get down in the dumps, improve the situation so it doesn’t happen again.
4. Try bartering before you buy services, supplies and equipment for your business. You can use the extra money you save on advertising your business.
5. Give away a follow-up email course on an auto-responder. Include your ad with each lesson. People will buy quicker when they see your ad repeatedly.
6. Make sure your classified ads don’t sound like an ad. Don’t ask people to buy anything or they won’t click, give something away instead.
7. Give your free bonus products extra perceived value. Don’t use the phrase “free bonuses” use the phrase “you will also get”.
8. Keep your visitors on your web site longer. The longer they stay, the greater chance they will buy. Just hold a treasure hunt contest on your web site.
9. Make sure you’re always creating new products and services or improving old ones. Most products or services won’t stand the test of time online.
10. Split the cost of online advertising and marketing by sharing a web site with a similar, non-competing business. You would both put up half the cost.
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There is a growing awareness that children who witness family violence experience severe emotional and behavioral problems. As they grow older, boys are at greater risk of abusing others, and girls are at greater risk of experiencing abuse in their relationships.
* In a sample of federal inmates who had a history of family violence, more than half (56%) reported that they witnessed some form of violence as children.
* Men who witnessed their mothers being physically abused by their fathers were three times as likely to be violent against their female partners than men who grew up in non-violent homes.
* In a one-year period, a total of 57,182 women, along with 39,177 children, were admitted to 448 shelters that provide residential services to abused women in Canada
* The majority of children accompanying their mothers to shelters were very young: three-quarters were under ten.
* The number of children under twelve whose parents separate or divorce has tripled over the past twenty years.
Sources: Canadian Center for Justice Statistics, Statistics Canada, Canadian Council on Social Development.
In an attempt to break the cycle of violence, many communities across Canada have implemented programs designed to help affected children better deal with their experiences by providing them with safety and protection, self-esteem development and coping skills. Frequently these projects also help abused mothers who need assistance with parenting.
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Most people have more training before they receive their driver’s license than before they become a parent. Educating yourself on how to communicate effectively with your child can be the key to achieving your parenting goals. If you do not have children of your own, these 10 tips can help you whenever you are around children.
1. Draw children out to speak about the things on their minds.
You can ‘prime the pump’ by talking with them about their favorite foods, toys, movies, video games, etc.
2. Verbally reflect the emotions of a child before giving in to your need to teach them something.
Parents are constantly making the error of educating their child when their child expresses pain. “I hate my nose” is often responded to with, “you have a perfectly good nose” and the child is left to feel all alone with what could become an enormous problem for them in years to come.
3. Teach your child to wait instead of interrupting your conversations.
One technique is to teach your children to lightly touch your arm and to wait peacefully and quietly to be acknowledged by you. Children who interrupt miss a chance to learn to control their impulses and can upset the flow of an adult’s conversation.
4. Play little games whenever you see children.
For example, you could put something such as a coin in a hand behind your back and ask the child to guess which hand it is in. This is a way to build a strong connection with a child and make a child feel honored.
5. Lower yourself physically to a child’s level by sitting down, bending down, or sitting on the floor.
It may have been months since any adult has joined the child on their own level.
6. Hold and play with a child’s toys or trinkets.
Play is the language of a child. If you stop for even thirty seconds to draw a picture alongside of a child who is coloring, you could become one of their heroes.
7. Tell short stories to children.
Make the stories up or pull them from your own childhood. Stories can be used to build a connection, to teach a lesson, or just to leave a child feeling better than when the conversation began.
8. Follow up on the promises that you make to children with action.
Children are usually more hurt than adults by broken promises. Ironically, many people treat their promises to children as less important than their promises to adults.
9. Sacrifice some of your time to interact with children and to focus on them 100%.
Most adults do not interact with children who are present because the children are not able to meet their needs the way that an adult can. Five minutes invested in the life of a child will pay dividends that an hour invested in the life of an adult may not.
10. Master the art of Socratic questioning. This means that instead of expressing facts or lecturing that you ask a question to stimulate the child’s own reasoning process. Socratic questioning opens up a place in a person’s mind for the answer to be remembered. For example, you could ask, “How do you think we could take better care of the puppy?” instead of telling your child what to do.
After spending another dreary winter Sunday with not much to do I decided our family needed an exciting activity. I thought I needed a break from planning dinner so I’d give myself a break and give them an activity.
I told my children that they were in charge of dinner tonight. They’d each need to prepare one part of the meal- their choice. Three of my four children were home and quite excited about the prospect of dinner plans. Even my sixteen year old son, who only gets excited about playing hockey was in to it. My husband wasn’t as keen on the idea.
Each of my children started their dinner plans. They ran to the computer to locate good recipes. I sent them to Simply Delicious where they found some good recipes. They pulled out cookbooks and ran to find their supplies. Of course, what I thought would be a treat for me turned into a bit of extra work but watching everyone scurrying around the kitchen was fun.
My husband didn’t realize I meant business and when he returned to the kitchen I told him if he wanted dinner he too needed to bring something to the meal. He’s not much of a cook so he took out our dusty juice maker and went to work. He used up a good amount of old fruit and resurrected the use of the juice maker.
What started out as a boring Sunday became a wonderful way for our family to spend quality time together. The kids learned some new recipes and we’re back to using our juice maker!!
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